The Mont Blanc region is committed to the realization of a real project of territory based on the valorization of its heritage through its application to the label "Country of Art and History". Obtaining this label commits the territory to implement a partnership policy of animation, heritage development and awareness of architecture and landscape. The various reflections carried out within this framework will make it possible to define the actions and priorities to be engaged in our territory in the field of culture, education, tourism, heritage, town planning. It is a collective construction promoting the "world cradle of mountain tourism" from the 18th to the 21st century. It is also a mountain of challenges: to tell the emergence of the tourist phenomenon through its local capacity to open up to otherness, the elsewhere while preserving its identity.